Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available and most operate at relatively low prices, with packages to fit every business size and need. Features run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Managing contacts can be as simple as having a list of names and emails or a database of subscribers segmented by various demographic slices and engagement levels. It's just a matter of determining which features and tools you need and how much you're willing to spend.

Service Pricing* Ease of use Email templates Free trial?
Active Campaign $24.65 /mo 5/5 5/5 14 days Go to Website
GetResponse $25 /mo 4/5 4/5 30 days Go to Website
Mailchimp $35 /mo 4/5 3/5 2,000 contacts Go to Website
ConvertKit $49 /mo 4/5 4/5 No Go to Website
Aweber $49 /mo 2/5 3/5 500 contacts Go to Website
Constant Contact $55 /mo 3/5 3/5 60 days Go to Website
The Best Email Marketing Software 2016
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders I reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software interfaces of yore. Be careful though, as some free trials require a credit card, which means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
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